Sony's Purpose & Values
Purpose
Fill the world with emotion, through the power of creativity and technology.
Values
Dreams & Curiosity
Pioneer the future with dreams and curiosity.
Diversity
Pursue the creation of the very best by harnessing diversity and varying viewpoints.
Integrity & Sincerity
Earn the trust for the Sony brand through ethical and responsible conduct.
Sustainability
Fulfill our stakeholder responsibilities through disciplined business practices.
History
In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) started as a small company with capital of just 190,000 yen and approximately 20 employees. Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture." Symbolizing Sony's spirit of challenge to "do what has never been done before," the company has continued to release countless "Japan's first" and "world's first" products.
